Deal Builder: Retailer Hub
The way consumers buy vehicles is changing fast. More people are starting their journey online, expecting flexibility, convenience, and confidence, long before they step foot on a forecourt. For retailers, it’s key to stay in full control of the deal, from online enquiry to forecourt transaction.
That’s why we created Deal Builder. More than a new feature. It's central to the Autotrader buying journey - a consistent experience that seamlessly connects the digital and physical forecourt, driving real results for your business.
Deal Builder Resources
Quick links:
Explore Deal Builder
Every deal is unique. Buyers have the option to add a part exchange, finance options, handover preference, and a reservation. See how a deal is built with our Deal Builder walkthrough.
If you’re a retailer who advertises vans, the journey for your vans will look slightly different. Check it out here.
If you’re not an FCA approved retailer, and therefore do not offer finance, your journey will look different. Check it out here.
Prefer to speak to someone?
If you have any questions about Deal Builder, reach out to your Account Manager or contact one of our Deal Builder Performance Managers on 0161 768 7900.
How to manage your deals
Get up to speed with managing a deal in Sales Hub; from reviewing key components and contacting the customer, to completing or cancelling the deal. Our demo below walks you through each step.
Respond quickly
Buyers show strong purchase intent after building a deal, with 84% not submitting a lead elsewhere for at least three days. That increases to 91% within the first 24 hours.
Responding to deals quickly increases the likelihood of converting to a sale, as well as providing a good customer experience.
Manage the deal outcome
Be sure to mark the deal as ‘Complete’ or ‘Cancelled’ as soon as you know how the customer wants to proceed. Doing so will ensure your stock availability is kept up to date and, if the customer payed a reservation fee through Autotrader, this will be returned to them.
Learn how to manage your deals effectively in just 5 minutes with our online masterclass:
Discover Buying Signals
Buying Signals are an extra layer of insight available exclusively with deals. These powerful insights show you what buyers are doing online – helping you spot high-intent buyers and tailor your conversations to optimise for conversion.
Changes to reporting in Portal
We're evolving how your performance is reported, making it easier for you to track the deals you receive and see how your adverts are performing.
Once Deal Builder and Buying Signals are activated on your adverts, you'll notice some changes to your performance reporting in Portal and in your weekly performance emails.
Stay up to date
Our Deal Builder Product Hub will keep you in the loop with all the latest updates to Deal Builder.
Want to speak to someone?
If you have any questions about Deal Builder, reach out to your Account Manager or contact one of our Deal Builder Performance Managers on 0161 768 7900.