Autotrader | Insight blog
Insights from the UK’s #1 automotive marketplace
How rapid shifts in consumer behaviour could present new opportunities for retailers
In my last blog post, I talked about how COVID-19 is affecting pricing, and whether that might affect retailer strategies. Based on your feedback and questions from our weekly webinars, this time I’m looking at shifts in consumer behaviour and the opportunities that might arise for retailers as a result.
Audience update for our leisure and commercial vehicle channels
Insight into consumer behaviour across our leisure and commercial vehicle channels.
How is pricing being affected during COVID-19 and what should my strategy be when trading resumes?
We’ve been getting a lot of questions on pricing trends and behaviour we’re observing, so our Franchise Brand Director did some digging and shares his commentary on what we’re observing, how this might relate to previous economic crises and offers his advice to those in the motor trade. A must read.
How automotive brands can continue to connect with new car buyers
In this guest blog with Patrick Fuller, Head of Insight at data science specialists Sophus3, we explore what automotive brands can be doing right now to continue to connect with new car buyers.
A Q&A with Fresh Motors’ Managing Director, Jacob Freshwater
Fresh Motors is an award-winning car and van dealership based in Norfolk. We caught up with Jacob for a Q&A to understand more about his experience of shutting down. Plus, hear about what his business is doing right now and how they’re preparing themselves to be ready to reopen when the government advises it is safe to do so.
What happens on Auto Trader when the Queen is on TV?
As you might expect, we’re receiving lots of questions at the moment about what we’re seeing on our platform and how potential car buyers are responding to the current situation. Richard Walker, Data & Insight Director, shares his key insights into the market today.
A guide to distance selling
Distance selling will be uncharted territory for many retailers. But in light of the coronavirus (COVID-19) outbreak, it’s one of the few options retailers have to continue operating. But what exactly is it? And are your current contract terms ready to operate in this way? Our webinar host, Stu Leatherbarrow, caught up with Trading Standards expert, Peter Stonely, to discuss the rules and regulations around distance selling.
What will the future hold?
What will the future of automotive hold once the current restrictions are lifted? From baby booms to distance selling, Chris Penny, our Franchise Brand Director, offers his thoughts on how our industry might evolve.
3 top tips for automotive retailers during COVID-19, from Mike Jones, Chairman of ASE Global
Mike Jones, Chairman, ASE answers the questions you submitted to him during our webinar
5 automotive suppliers offering support to retailers during the impacts of COVID-19
We’ve collated 5 automotive suppliers, outside of classified advertisers who are offering their support to retailers during these challenging times.
How we’re evolving our consumer experience to help you build your sales pipeline
The impacts of Covid-19 on the industry and our marketplace have been profound. With UK retailers closed for business and consumers unable to purchase vehicles, we are all responding to a unique set of challenges.
How to keep your finger on the pulse during these turbulent times
Discover Auto Trader’s latest tool to help you keep up to date with the current market.
An audience update from our Data & Insight Director, Richard Walker
Last week our Data & Insight Director, Richard Walker joined our webinar to talk retailers through key market observations he had made. Well, we’ve invited him back to share another update to see if the story has changed.
Are you ready to run your business remotely?
Closing your showroom doesn’t need to mean closing your business. With ALL forecourts and showrooms closed it means your digital channels and online shop window are now more critical than ever before.
An audience update from our Data & Insight Director, Richard Walker
Our Data & Insight Director Richard Walker, shared some of the key market observations that we are seeing during our webinar, and as promised, we will keep sharing an up to date view of what’s going on.
The 4 most common questions you asked in this week’s webinar…
Almost 2,000 of you joined us live yesterday and many more watched on demand as we shared our latest update on how we will continue to support retailers and the industry through this challenging period.
How will Auto Trader continue to support its customers amidst COVID-19?
Everyone at Auto Trader is committed to helping retailers and the industry navigate through this challenging period. We would like to assure you that our business is still fully operational…
5 top tips for successfully working from home, from our HR experts
We're all adjusting to working from home, many of us for the first time. It can be a daunting experience to go from working in a busy, fast paced environment, to sitting at home in front of your PC.
Our response to COVID-19
In these unprecedented times I am determined that we at Auto Trader do as much as we can to support the industry and protect your business. To demonstrate this…