As we move towards the end of 2025, our CEO shares the big milestones for the coming weeks, and his vision for a more connected, more informed Autotrader buying journey.

As we approach the end of 2025, we're not slowing down – we're accelerating towards some exciting milestones that will transform how you connect with car buyers.

We've spent decades investing in technology and data to provide you with unique insights into vehicles – insights many of you now use in your day-to-day decision-making. Now, we are in a place to take things one step further, and provide information about the buyer. It's made possible by the new Autotrader buying journey with Deal Builder at its centre.

Smarter Search, Stronger Packages: Unlocking More Value for Retailers 

As part of the Autotrader Retailer Awards, we run an annual mystery shopping programme targeting the top 1000 car retailers on our platform. It’s designed to uncover what great customer service really looks like... and where it’s falling short.

This autumn we’re launching a new way of talking about Autotrader. A new brand platform that can flex across campaigns, stand the test of time and broaden our relevance.

Keep track of the latest updates including live lender status

The 2025 Autotrader Retailer Awards are now open for entries, marking 18 years of celebrating excellence across the automotive industry. With just one week left to submit your nomination, the countdown is officially on to be recognised as one of the UK’s leading award-winning automotive retailers.

As we move into the second half of the year, our CEO shares his reflections on some significant milestones over the last few months, the outlook for the remainder of 2025 and Autotrader’s vision for the future of automotive retailing.