Autotrader | Insight blog
Insights from the UK’s #1 automotive marketplace
A message from our CEO
Watch our latest CEO update where Nathan talks about how we’re working in partnership with our retailers through our new Customer Advisory Groups as well as the upcoming developments in response to your feedback.
An update from our CEO
As we move towards the end of 2025, our CEO shares the big milestones for the coming weeks, and his vision for a more connected, more informed Autotrader buying journey.
The new Autotrader buying journey is here
As we approach the end of 2025, we're not slowing down – we're accelerating towards some exciting milestones that will transform how you connect with car buyers.
We've spent decades investing in technology and data to provide you with unique insights into vehicles – insights many of you now use in your day-to-day decision-making. Now, we are in a place to take things one step further, and provide information about the buyer. It's made possible by the new Autotrader buying journey with Deal Builder at its centre.
Smarter Search, Stronger Packages: Unlocking More Value for Retailers
Smarter Search, Stronger Packages: Unlocking More Value for Retailers
Are You Missing Out on Buyers? Lessons from the Latest Mystery Shop
As part of the Autotrader Retailer Awards, we run an annual mystery shopping programme targeting the top 1000 car retailers on our platform. It’s designed to uncover what great customer service really looks like... and where it’s falling short.
Introducing our new brand platform and multi-million-pound marketing campaign
This autumn we’re launching a new way of talking about Autotrader. A new brand platform that can flex across campaigns, stand the test of time and broaden our relevance.
Finance commissions ruling - live updates
Keep track of the latest updates including live lender status