Take advantage of the golden era for older and affordable stock
Over the past year, a clear shift has been unfolding in the used car market. As household budgets tighten, more buyers are turning to older, more affordable vehicles. And they’re not just browsing, they’re buying. For retailers, this is more than a passing trend. It’s a real opportunity to rethink your stock profile and capitalise on a segment that’s growing quickly, selling faster, and commanding stronger margins than before.
Why older, more affordable stock is winning
The numbers speak for themselves. Interest in cars aged 5-10 years jumped 5.2% in the first half of this year, and in August, these vehicles averaged just 27 days to sell, outpacing newer models. Demand for cars over 10 years old rose 8.4% in August, with prices 3.4% higher than the same period last year.
Looking ahead, the supply of older cars is set to expand dramatically. By the end of 2025, there will be 10.1 million vehicles aged 5-10 years and and 10-15-year-old vehicles are set to hit 8.5 million - the highest we’ve ever seen. This isn’t a short-term spike; it’s a long-term shift in the market.
Tighter household budgets are driving this surge in demand for affordable, good-quality stock. On Autotrader, almost one in three views is now for vehicles priced under £7,000. These value-driven customers are ready to buy, but they expect a simple finance journey, a smooth online experience, and clear communication they can trust.
Yes, older stock comes with its own challenges. Prep time and costs can be higher, and vehicles may need more work to be retail-ready. But with demand rising, speed of sale improving, and prices firming, the rewards can outweigh the risks, especially if you’ve traditionally steered clear of this age bracket. The data is clear: we’re entering a golden era for older and affordable stock. By reviewing your stocking strategy now, you can take advantage of a growing market, attract a wider pool of buyers, and unlock new profit opportunities at a time when customers are actively searching for value.
Watch the webinar
We talked to G5 Cars and TML Cars - retailers, who are already successfully retailing vehicles under £7,000 and in the 5-15-year-old segment. To listen to their tips on sourcing and selling older stock, watch this webinar, now available on demand.