We know the way people buy cars has changed. Car buyers now want to complete more of the buying journey online. In fact, our research has found that 6/10 buyers have done - or want to do - the majority of jobs online.

We also know that most car buyers do not want to purchase a car entirely online, and so the role of the retailer is still crucial. This shifts the experience to an omnichannel retailing model; blending the best of online and offline experiences.

Meeting buyers wherever they are on their purchase journey is key in omnichannel retailing. Those retailers who are most prepared for this shift are the ones that are expected to prosper.

Our Deal Builder solution aims to cultivate retailers partnering with Auto Trader towards meeting these changing consumer expectations.