Year-long partnership with Global Media

Extending our reach through radio

As part of the evolution of Auto Trader’s ‘Britain’s Biggest Matchmaker platform, Auto Trader have partnered with Global, the Media and Entertainment Group.

The partnership will focus on three of Global’s popular radio brands:

• Capital FM from May to November 2023

• Smooth FM from October to December 2023

• Heart FM from January to the end of the partnership in 2024

Estimated to reach 25 million adults

The partnership spans various promotional elements, including sponsorship of weekday afternoons on Capital and Smooth and mid-mornings on Heart FM, reaching a mass audiences at key times of the day.

The sponsorship, which started on Monday 22 May 2023 is estimated to reach 25 million adults across the UK over the next 12-months.

Along with social video content, the partnership includes live presenter reads from Capital’s Aimee Vivian, Smooth’s Paul Phear and Heart’s Zoe Hardman, JK and Kelly Brook, as well as fortnightly ‘text to win’ £1,000 competitions. Other elements included are social video content, micro shows (short-form advertorial style adverts) and idents.

Global was one of the media owners selected after a pitch process with fifteen media owners across various mediums. Global was chosen based on its strong alignment with the Auto Trader audience, the value offered, and its track record in high-quality partnerships. Other partnerships with other media owners that also came out of this process will be announced in the coming months.