Why generic AI tools could be hindering your efficiency
Crafting accurate and engaging vehicle descriptions is vital for attracting buyers. Yet, as we’ve found through our discovery with retailers, many generic AI tools that promise to simplify this task often create more problems than they solve.
Fortunately, this where Co-Driver comes in. With 2 new features launching in February, Co-Driver is your growing suite of purpose-built AI-powered tools that make retailing simple.
The limitations of generic AI tools
Despite their promises, generic AI tools often fail to meet the specific needs of vehicle retailers. Through our discovery with retailers, we’ve found common themes amongst the challenges that AI tools are creating:
Use of ‘flowery’ language
Generic AI tools often generate wordy and embellished descriptions, which don’t align with the professional tone expected in vehicle adverts. The result is a diluted message for the consumer, causing potential confusion around the specifics of the vehicle.Overly generic outputs
These tools often produce descriptions that are too broad, failing to reflect the unique spec and selling points of individual vehicles. This undermines the personalisation that drives consumer engagement and conversions.Inaccurate vehicle information
Generic AI can introduce errors by assuming incorrect details or omitting key features. This creates a potentially misleading vehicle description for the consumer, which could harm your business’s reputation.Requirement of complex prompts
To ensure a marginally better output, retailers spend significant time compiling detailed prompts to provide the necessary context for these tools. This added complexity can often eat into overall productivity, rather than enhancing it.Time-intensive edits
After all that effort, the generated content often requires substantial revisions to meet retailer standards, negating the time-saving benefits.
Co-Driver: Driven by data, powered by you
Co-Driver addresses these frustrations with two new features: AI Generated Descriptions and Vehicle Highlights. Both features are launching next month, and will join Smart Image Management in Co-Driver’s suite of tools.
By leveraging Auto Trader’s unparalleled vehicle data and consumer insights, Co-Driver knows your vehicle and your audience. Enabling it to work alongside retailers with precision and ease, empowering you to create effective ads without the time-intensive roadblocks and impractical outputs.
AI Generated Descriptions
Generate tailored, engaging descriptions with just one click.
Automatically highlight the specifics of your vehicle – no need for detailed prompts.
Focus on the features that resonate most with buyers, guided by Auto Trader intelligence.
Vehicle Highlights
Instantly showcase the most in-demand features of your vehicle.
Use Auto Trader’s market-leading data to promote high-value specs.
Ensure your ads speak directly to buyer preferences, boosting appeal.
In today’s fast-moving market, efficiency and accuracy are essential. Co-Driver is built to enable more efficient retailing, enabling you to focus on what matters most – selling vehicles.
Want to learn more? Contact your Account Manager today to discover how Co-Driver can transform your retail operations and help your business succeed.