Autotrader | Insight blog

Insights from the UK’s #1 automotive marketplace

Richard Walker, Data & Insight Director Richard Walker, Data & Insight Director

Stay on top of pricing with the Retail Valuation and Price Position now in your Portal stock list

To help you react to the changing retail market as prices continue to move daily and adopt a vehicle-level pricing strategy, we’re adding our powerful Retail Valuation and price position to your stock list in Portal.

Easily glance through your stock to see which vehicles need repricing so you can price better, quicker and more efficiently to maximise margin and stay on top of the market.

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Camilla Ellerton, Consumer Marketing Director Camilla Ellerton, Consumer Marketing Director

Continuing to invest in bringing in-market buyers to your adverts

We’re committed to investing in powerful consumer marketing to bring in-market buyers to your adverts. We’ve reached buyers through nationwide advertising campaigns on TV, broadcast video on demand, as well as digital channels including YouTube, Facebook, and Snapchat, which has played a key role in being front-of-mind for young drivers.

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Jamie Muir Jamie Muir

Reading through the news headlines

There’s been a lot of negative stories in the press about the state of the UK car market. But what is the truth behind these headlines and what is the data telling us about the UK car market?

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Jamie Muir Jamie Muir

An update from our CEO

In his latest update, our CEO Nathan Coe shares our views on the market including what impact we are seeing from the cost of living crisis.

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Jamie Muir Jamie Muir

Diagnosing the health of the automotive market

It’s been a rather turbulent time for the automotive market, with the last few years seeing a plethora of highs and lows bought on by the pandemic, war in Ukraine and now a cost-of-living crisis.

With the market in such a state of flex, it’s more important than ever to keep your eyes on the state of the market and to understand the factors that determine how “healthy” the market currently is.

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Jamie Muir Jamie Muir

What did we learn at the Auto Trader New Car Awards 2022?

On the 9th June 2022 we announced the winners of the Auto Trader New Car Awards 2022, our annual celebration of the very best new cars on offer right now as chosen by the people who matter most, their owners.

Over 156,500 owners took part in this year’s survey, telling us exactly what they think of their car and how well it suits their lifestyle. We shared some of what we found along with our latest new car market insights at last week’s awards, and you can read some of the highlights right here.

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Amy Pomeroy Amy Pomeroy

How Global Moto uses data and insight to give them a competitive advantage

Keeping on top of the market and knowing how to react to different conditions can be hard. Market Insight makes that easier by presenting you with supply and demand trends, as well as average market prices. We spoke to the team at Global Moto to find out how they use the tool to improve their business processes.

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