
Autotrader | Insight blog
Insights from the UK’s #1 automotive marketplace
Improving the buying experience: our final step in addressing admin fees on Auto Trader
On 22nd September we’ll complete our admin fees journey by adding the admin fee into the total advertised price and reflecting this in our valuations and price indicators
The new car market’s loss will be the used car market’s gain
The latest figures from the SMMT (Society of Motor Manufacturers and Traders) show that new car transactions dropped 22% year-on-year in August 2021. But despite this drop, our Commercial Director Ian Plummer believes there are still reasons to be confident in the market and that the shortfall in new car registrations presents a huge opportunity for the used car market. Here’s what he had to say.
Have we reached peak demand? Or is there more to come
As we approach the September plate change, we share some of our insights into car buyer behaviour along with our latest market forecasts.
Why we’re giving consumers £100 extra when they trade in a vehicle
We’re set to unlock even more consumer sourced stock for retailers by providing consumers with a £100 extra cash incentive for any vehicle part-exchanged with a retailer using Guaranteed Part-Exchange service or sold through its consumer facing Instant Cash Offer platform.
How we’re unlocking more stock for you
In this week’s webinar, Marc Thornborough caught up with our CEO, Nathan Coe, to share our plans to help retailers maximise their online sales and explain a recent announcement to help unlock more stock for our customers.
The secrets to becoming an award winning retailer
Each year we run a comprehensive analysis of the UK’s 13,500 retailers to determine who are the best of the best and the winners of the year’s Auto Trader Retailer Awards.
So, what did we find through the process and more importantly what do you need to do to become an award-winning retailer? Read on to find out.
The rise of the “recreation van”
With more and more private and personal buyers searching Auto Trader for a van, it’s become more important for van retailers to ensure their adverts are tailored to these types of buyers.
6 steps to sell a van fast on Auto Trader
As part of the ‘Sell a Vehicle’ project, a team of our graduates were given the task to source, price, advertise and sell a used van. Here they share their experience and some of their tips for how to sell a van on Auto Trader fast…
Bikes selling faster than ever
It is getting even faster to sell a bike on Auto Trader, as the median selling duration is now only 24 days, down from 73 days last year.
What's happening on motorhomes and caravans during peak season?
Over recent years, there has been a surge in audience over the 6-week lead up to “peak season", where we see sessions increase by an average of 45% during this period.
No signs of used demand slowing down as prices rise again
Used van prices on Auto Trader Vans rose 18% in June - the 18th consecutive month where prices have risen, it is clear demand shows no sign of slowing down.
We have announced our Auto Trader Highly retailers for 2021
Auto Trader Highly Rated 2021 is now live. Find out all you need to know, including details of our Highly Rated prize draw and what you need to do to be Highly Rated in 2022, right here.
Five rookie graduates take on a bike selling challenge and here’s what happened
This year’s Auto Trader Graduate Sell a Vehicle project included an exciting new addition, Bikes! Working with the Auto Trader platform, a generous new budget of £11,500, and alongside our appointed bike dealer Ritebike; our team of 5 eager early careers employees were given 45 days and tasked with sourcing, advertising, and selling a motorcycle.
How you could be missing out on £8,757 of profit on your forecourt
Consumer demand is at some of the highest levels we’ve ever seen with many retailers reporting that May and June have been exceptionally strong sales months. But whilst demand remains strong, you could be missing out on extra profit from each sale you make.
In this blog, we’ll reveal exactly what you need to do to ensure your maximising the profit on your forecourt as well as explore whether high priced cars on Auto Trader sell.
Who is the new car buyer?
With many car buyers now on the hunt for their next new car, we reveal exactly who the new car buyer is.
How to know the impact your advertising package is having on your advert performance
See how your adverts would perform on a different package using our new Performance Simulator tool.
Tips for writing an admin fee description
Tips for writing an admin fee description if your business charges one to customers
Pricing and sourcing in the current van market
How are van retailers coping with the increased demand, the shortage in supply, increased pricing and uncertainty of the future of the market? We spoke to one independent and one franchise retailer to get their thoughts.
How Luscombe’s Leeds are retailing smarter
Last week saw the last of UK forecourts reopening, and for Luscombes of Leed’s it proved to be a record week, with last week’s performance being 40% higher than their previous record.
To find out what has contributed to such a successful forecourt reopening and what learnings they have taken from lockdown, Marc Thornborough hosted a Q&A with Sam Luscombe and you can find out what they said here.
Why bringing the forecourt experience online will save you time and money
There are three key reasons why retailers must bring the forecourt experience online in today’s market. Firstly It will help you to sell more cars by reaching a bigger audience. It’s more time-efficient than traditional sales and you can save money by adapting to a digital-first approach. We explore why and how in our latest blog.