Our CEO, Nathan Coe, shares a look at the year ahead along with how the transition to digital retailing will look.

Despite the current restrictions across the UK, our market analysis reveals that the automotive retail market performed above expectations in January 2021.

Find out all you need to know about Retailer Stores - an all-new way for you to showcase your brand to buyers on Auto Trader.

We spoke to James Davis, Customer Insight and Strategy Director for CVs at Cox Automotive to get his take on the latest restrictions and how they might impact the van market over the coming weeks and months.  

As we once again find ourselves in a third lockdown, we spoke with independent retailer Phil Weaver, Owner, Phil Weaver Automotive to hear his experiences of distance selling so far.

The more buyers you can attract to your adverts, the more likely you are to increase engagement and conversion to sales. That’s why we’ve pulled together our top tips for making sure you’re digital forecourt is attracting as many buyers as possible.

Although 2021 hasn’t started the way we would have hoped, we’re still seeing high demand for vans, with January audience so far being up 39% versus the same time last year, and leads still 71% ahead.

We explore the learnings from previous lockdowns and review the outlook for lockdown 3, providing our latest tools and insights to ensure you can continue to attract, engage and convert buyers on Auto Trader.

Throughout this crisis, we’ve supported our industry in every way we can. From product developments to enable digital retailing, to regular sharing of data and insight to support your business decisions, through to the financial support we provided with discounted packages, free periods and deferred payment terms.

Auto Trader’s CEO, Nathan Coe, looks back at the year and shares our plans for 2021.

As we’ve revealed in earlier blogs there are huge benefits to both buyers and retailers in digital retailing. So how can you take advantage of the benefits and become a digital retailer?

That’s what we’ll be covering in this, our final blog of the digital retailing blog series by looking at what tools are needed and how you can give buyers the confidence to buy online.

Our campaign shines an immensely positive light on the automotive industry. It celebrates the diverse nature of Britain’s drivers. And promises that whatever needs buyers might have, they can find what they’re looking for on Auto Trader.

In the first of our weekly blogs revealing the findings of our latest Market Report, Digital car buying, we answered the question “what do buyers really think about buying cars online?”

The short answer is that buyers appetite towards buying a car online is growing but then this raises questions around what this means for retailers?

What exactly do buyers think of online car sales?

It’s this question that we’ll answer in the first of our series of blogs using research and insights from our latest Market Report, Digital car buying.

In his latest update, Auto Trader’s CEO, Nathan Coe, shares the latest market overview, what we’ve seen in the last few months and the outlook for 2021.

Distance selling is rapidly coming the new normal for many retailers, so we put together a handy guide with everything you need to know about distance selling including the rules and regulations.

Whilst our latest consumer research shows that consideration for EVs is high, massive incentives are still needed to convert this interest into sales so there is still much to be done to meet this new goalpost as we explain in our full response to the announced ban on the sale of new petrol and diesel cars by 2030.

Ever since the first UK wide lockdown, the automotive retail sector has pivoted to dramatically increase its capacity to sell remotely, with many retailers now offering Click & Collect and Home Delivery.

With further COVID restrictions now in place across the UK and lockdown now in force in England, we spoke to trading standards expert Peter Stonely and Nona Bowkis, legal advisor at Lawgistics to help you gain more clarity on the rules and regulations around distance selling – helping you to have more confidence in selling remotely through the pandemic and beyond.

Research reveals 71% of those looking for a Winter break would consider a motorhome or caravan, a positive sign of things to come if the restrictions in England ease at the start of December as planned.

With the government guidance earlier in the year to avoid public transport, it was expected that the bike market would see an influx of new buyers, but nobody was prepared for the demand seen so far…