What has happened since the most recent lockdown announcement on the 31st October, and the implementation of the new restrictions in England? The good news is that the audience is clearly much more resilient.

As COVID-19 restrictions continue to increase across the UK, we got our team together to take you through just what we are doing to support the automotive industry along with some top tips and insights to help retailers keep selling across the UK.

Building on changes we started in June, we’re making more significant improvements to our desktop website for buyers and retailers.

We are confident this support will enable you to make the most from a difficult November and December, so that we can all come out fast in January, starting the new year in the strongest possible position.

We recently invited Motor Finance Development Director, Fiona Mackay onto our webinar to answer your finance questions and share her findings on what she’s seen in the dealer finance world over the last few months.

At Auto Trader, we remain committed to digitising the car buying journey and helping you (the retailer) to make more profit, by removing inefficiencies in the market. That’s why we’re introducing a new proposition called Guaranteed Part-Exchange (GPX) to our marketplace, in partnership with Manheim Auction Services, part of Cox Automotive UK

Nathan shares the latest on consumer demand, how we can continue to support buyers during COVID-19 and how we’re helping retailers finish the year strong.

This week saw another set of restrictions announced by the Government in our battle, as a nation, to overcome the Coronavirus pandemic. It’s frustrating, painful almost and especially challenging when it comes to running a business. I’ve noticed this creeping into conversations I have with our customers, a sense of uncertainty or nervousness.

A budget of £10,000 and a 45-day time period to buy, advertise and sell a van…easy!

Offering a highly relevant and powerful way to target local buyers and your brand where it matters

As tighter lockdown restrictions are enforced and the country prepares for the Christmas online shopping rush, we are continuing to see unparalleled demand for vans on Auto Trader.

In our most recent webinar, Auto Trader CEO, Nathan Coe was joined by Daksh Gupta, CEO of Marshall Motor Group. They shared perspectives on the past few months, how retailers can finish the year strong and areas for focus in 2021. Plus, get 6 key insights recommended for all retailers to focus on right now.

We continue to track the latest data and insight on how consumers are reacting to the changing situation. I am pleased to say that since the latest announcement, we have not seen a negative impact on consumer demand on site or in the intention of consumers to purchase their next vehicle.

Watch Data and Insight Director, Rich Walker, in an exclusive video update, as he shares the latest view of consumer behaviour following the recent government announcements.

There’s certainly been a shift in consumer buying behaviour as they look to perform more of their car buying journey online, which is a trend we only see increasing. We’d urge any of our customers who aren’t currently displaying their Covid safety measures on Auto Trader to do so now.

Katrina Lewis, Account Director at Auto Trader speaks with Rob Keenan, joint Managing Director of Drive Vauxhall about how the last 6 months have been for the franchise group and what lessons they have learnt that they have implemented through the 70’s plate change.

If knowing our numbers is something you're interested in, here's all you need to know...

On last week’s webinar, we held our first Ask the Expert session with resident data guru, Jim Stamp. Here’s a round-up of the questions Jim answered in the session, as well as those we didn’t get time for.

Auto Trader’s CEO, Nathan Coe, outlines our latest market insights, revealing a record growth in vehicle prices and how our audience and consumer engagement is at an all-time high!