Autotrader | Insight blog
Insights from the UK’s #1 automotive marketplace
Further improvements to your adverts
Building on changes we started in June, we’re making more significant improvements to our desktop website for buyers and retailers.
Auto Trader update and support
We are confident this support will enable you to make the most from a difficult November and December, so that we can all come out fast in January, starting the new year in the strongest possible position.
How COVID-19 has affected dealer finance
We recently invited Motor Finance Development Director, Fiona Mackay onto our webinar to answer your finance questions and share her findings on what she’s seen in the dealer finance world over the last few months.
A new way to source stock more cost-effectively and attract even better qualified buyers who are ready to convert
At Auto Trader, we remain committed to digitising the car buying journey and helping you (the retailer) to make more profit, by removing inefficiencies in the market. That’s why we’re introducing a new proposition called Guaranteed Part-Exchange (GPX) to our marketplace, in partnership with Manheim Auction Services, part of Cox Automotive UK
October update from Nathan Coe, Auto Trader CEO
Nathan shares the latest on consumer demand, how we can continue to support buyers during COVID-19 and how we’re helping retailers finish the year strong.
Five essential steps to finishing the year strong
This week saw another set of restrictions announced by the Government in our battle, as a nation, to overcome the Coronavirus pandemic. It’s frustrating, painful almost and especially challenging when it comes to running a business. I’ve noticed this creeping into conversations I have with our customers, a sense of uncertainty or nervousness.
Stepping into the Shoes of a Van Retailer in a Challenging Market
A budget of £10,000 and a 45-day time period to buy, advertise and sell a van…easy!
New “Top Spot” advertising position helps retailers stand out from the crowd and capture local buyers
Offering a highly relevant and powerful way to target local buyers and your brand where it matters
Average prices of commercial vehicles up 20% in September
As tighter lockdown restrictions are enforced and the country prepares for the Christmas online shopping rush, we are continuing to see unparalleled demand for vans on Auto Trader.
Six key recommendations for retailers to be thinking about now, from Daksh Gupta and Nathan Coe
In our most recent webinar, Auto Trader CEO, Nathan Coe was joined by Daksh Gupta, CEO of Marshall Motor Group. They shared perspectives on the past few months, how retailers can finish the year strong and areas for focus in 2021. Plus, get 6 key insights recommended for all retailers to focus on right now.
September update from Nathan Coe, Auto Trader CEO
We continue to track the latest data and insight on how consumers are reacting to the changing situation. I am pleased to say that since the latest announcement, we have not seen a negative impact on consumer demand on site or in the intention of consumers to purchase their next vehicle.
Latest buyer insight following this week's government announcement
Watch Data and Insight Director, Rich Walker, in an exclusive video update, as he shares the latest view of consumer behaviour following the recent government announcements.
Bring your buyers confidence: an update from Nathan Coe
There’s certainly been a shift in consumer buying behaviour as they look to perform more of their car buying journey online, which is a trend we only see increasing. We’d urge any of our customers who aren’t currently displaying their Covid safety measures on Auto Trader to do so now.
Covid-19 and beyond: How Drive Vauxhall has pushed through the pandemic
Katrina Lewis, Account Director at Auto Trader speaks with Rob Keenan, joint Managing Director of Drive Vauxhall about how the last 6 months have been for the franchise group and what lessons they have learnt that they have implemented through the 70’s plate change.
The latest update on consumer interest across the marketplace
If knowing our numbers is something you're interested in, here's all you need to know...
Your valuations and price indicator questions answered
On last week’s webinar, we held our first Ask the Expert session with resident data guru, Jim Stamp. Here’s a round-up of the questions Jim answered in the session, as well as those we didn’t get time for.
August update from our CEO, Nathan Coe
Auto Trader’s CEO, Nathan Coe, outlines our latest market insights, revealing a record growth in vehicle prices and how our audience and consumer engagement is at an all-time high!
The ‘70s are back: Don’t miss out on sales this plate change
Given the wholly unprecedented context of 2020, a profitable September is more important than ever to all our retailer and manufacturer partners.
Extend your geographical reach and open up new audiences and sales opportunities
Read our vision and initial test plans for an exciting new product coming to market to help our retail partners extend their geographical sales reach and adapt to emerging eCommerce trends in automotive.