Autotrader | Insight blog

Insights from the UK’s #1 automotive marketplace

Auto Trader Auto Trader

3 ways we’re helping to get your stock and cash flow moving

Cash flow is clearly essential to keeping your forecourt moving right now. Whilst there’s also an obvious challenge with sourcing profitable stock. To reduce some of these issues, we’ve unlocked three powerful solutions to help you source, dispose of and move stock more quickly and cost-effectively to keep the market moving. Make sure you’re not missing out on these solutions.

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Getting back to business. Q&A with Jacob Freshwater from Fresh Motors

Fresh Motors is an award-winning car and van dealership based in Norfolk. We caught up with Jacob earlier in the lockdown period to understand his experience of having to shut down. So we invited him back to see how he’s getting on since reopening and asked him to share his insight on how he’s found getting back to business.

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Amy Pomeroy Amy Pomeroy

Is the used van market more resilient than others?

A full view of the LCV market from audience insight and engagement trends seen on Auto Trader Vans over recent weeks and findings shared by Compare the Market and Cox Automotive, all revealing a resilient van market.

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Could right now be an opportunity to delight buyers of brand new cars? 

Monday 1st June was the first day that showrooms in England could reopen after shutting their doors for 2 months. During that time, the industry once again proved just how robust and adaptable it is when presented with significant challenges. With showrooms closed, it meant bringing as much of the industry as possible online. For some, that was a straightforward process, for others, a very difficult challenge.

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John Hogan John Hogan

An observation of the first week back: How was it for you?

On opening day in England at the beginning of June leads across our platform were up 108% YoY. Retailers for the most part are telling me that they are now experiencing the results of pent up demand, that had built up over the period dealers were forced to closed.

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Amy Pomeroy Amy Pomeroy

UK set for Summer staycations in 2020

From recent audience figures across our motorhome and caravan sites, it’s clear there is pent up demand and engaged buyers actively looking for their next leisure vehicle, driven by a need to feel safer whilst holidaying this year.

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Jamie Muir Jamie Muir

Highly Rated 2020

Dealer Reviews are a great way for retailers to build trust up with potential car buyers, and showcase your excellent customer service with potential buyers. This is why we created our Highly Rated Award. The Award recognises those retailers who are delivering the very best in customer service, according to their customers and we’re getting set to award this years winner.

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Guest User Guest User

A Q&A with Chorley Group director, Adam Turner

In this week’s webinar, Marc was joined by Adam Turner, Sales and Marketing Director of Chorley Group, a multi-franchise dealership based across the North West. Find out what Adam and his team at Chorley Group are doing in order to get retail ready.

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Guest User Guest User

Making Auto Trader work harder for you

Everything we do is designed to make buying easier, connecting the right buyers to the right vehicles as quickly and easily as possible. Read more about some major changes we’re making to improve buyers engagement with your adverts.

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Continued Retailer Support from Auto Trader

We remain committed to doing the right thing to support you and the wider automotive industry. With clarity from the government that retailer forecourts in England now able to re-open on 1st June and clear buyers quickly returning to Auto Trader, the next phase of our support is focussed on helping you to sell as many vehicles as possible.

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John Hogan John Hogan

What can retailers expect when lockdown restrictions are lifted?

In recent weeks Auto Trader have been monitoring the recovery of international markets to bring you insights on what to expect when lockdown restrictions are lifted. Read the blog to discover how these learnings can support your business and what steps you can take to a quicker a recovery.

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