
Autotrader | Insight blog
Insights from the UK’s #1 automotive marketplace
An observation of the first week back: How was it for you?
On opening day in England at the beginning of June leads across our platform were up 108% YoY. Retailers for the most part are telling me that they are now experiencing the results of pent up demand, that had built up over the period dealers were forced to closed.
UK set for Summer staycations in 2020
From recent audience figures across our motorhome and caravan sites, it’s clear there is pent up demand and engaged buyers actively looking for their next leisure vehicle, driven by a need to feel safer whilst holidaying this year.
Advice for commercial vehicle retailers on distance selling for B2B contracts from Peter Stonely
Chartered Trading Institute Lead Officer, Peter Stonely, gives us all we need to know on how distance selling differs between business and consumer transactions for commercial vehicle retailers.
Admin fees: Increasing transparency on vehicle pricing
Read more on Auto Trader’s plans around admin fees to bring more transparency to buyers on final purchase prices
New consumer marketing campaign supports reopening of showrooms
Today Auto Trader accelerates consumer marketing activity with a multi-million-pound campaign targeting in-market buyers.
Highly Rated 2020
Dealer Reviews are a great way for retailers to build trust up with potential car buyers, and showcase your excellent customer service with potential buyers. This is why we created our Highly Rated Award. The Award recognises those retailers who are delivering the very best in customer service, according to their customers and we’re getting set to award this years winner.
A Q&A with Chorley Group director, Adam Turner
In this week’s webinar, Marc was joined by Adam Turner, Sales and Marketing Director of Chorley Group, a multi-franchise dealership based across the North West. Find out what Adam and his team at Chorley Group are doing in order to get retail ready.
Making Auto Trader work harder for you
Everything we do is designed to make buying easier, connecting the right buyers to the right vehicles as quickly and easily as possible. Read more about some major changes we’re making to improve buyers engagement with your adverts.
Continued Retailer Support from Auto Trader
We remain committed to doing the right thing to support you and the wider automotive industry. With clarity from the government that retailer forecourts in England now able to re-open on 1st June and clear buyers quickly returning to Auto Trader, the next phase of our support is focussed on helping you to sell as many vehicles as possible.
What can retailers expect when lockdown restrictions are lifted?
In recent weeks Auto Trader have been monitoring the recovery of international markets to bring you insights on what to expect when lockdown restrictions are lifted. Read the blog to discover how these learnings can support your business and what steps you can take to a quicker a recovery.
Is the commercial vehicle market behaving differently to cars?
We've seen positive audience figures to our van site with daily traffic reaching pre-lockdown levels, all indicating that there is a quicker recovery for vans as businesses prepare to get back to work.
USED CAR PRICES RECORD FIRST ANNUAL GROWTH SINCE JULY 2019 AS RETAILERS URGED TO ‘HOLD FIRM’
Auto Trader data scientists continue to analyse the market with evidence based insights from hundreds of thousands of vehicle observations
Why it’s essential to reset your goals and strategies now
The retail landscape has changed, and consumer behaviour has shifted significantly. 76% of consumers are concerned about visiting dealerships due to COVID-19 fears. Whatever your goals, ambitions, strategies and challenges were before COVID-19, its highly likely the goalposts will have moved significantly, and need to be revisited to make sure they’re still relevant for the new marketplace we’re all operating in.
What’s happening with sourcing? Q&A with Dealer Auction CEO
Our webinar host, Stu Leatherbarrow, caught up with Le Etta Pearce, CEO of Dealer Auction, to discuss her unique view of the wholesale and auction marketplace. In this Q&A, Le Etta shares insight into the activity she has seen across the wholesale sector and what to look out for in the coming months.
Auto Trader launches new remote selling features to aid automotive recovery and help retailers get retail ready, responsibly.
Get retail ready, responsibly as retailers allowed back to work with contactless and remote selling solutions plugging the gap until showrooms are allowed to reopen.
Used car values vital to successful restart of car sales
Retailers have been patient and pragmatic on pricing during the lockdown. Whilst prices are still being corrected, adjustments haven't been made as often, or by as many retailers. Learn why maintaining price stability is key to restarting car sales.
Guest post | Getting retail ready
Browns Autos’ Josh Clayman shares how he first reacted to COVID-19 and the lockdown, and how he’s getting his business retail ready.
Could there be opportunities for motorhome and caravan dealers when restrictions begin to be lifted?
The National Caravan Council’s Louise Wood talked to Auto Trader about recent research which the NCC undertook into consumers attitudes to holidays which shows there is potential for a significant shift towards staycationing.
New remote selling features to help you get retail ready, responsibly.
Reassure buyers that their safety is your priority with our new advert features including COVID-19 safety measures, and remote selling features such as live video viewing and home delivery.
Luke Gregory from Colchester Kawasaki tells us how they’re preparing for the future
We get an insight into how the largest Kawasaki dealer in the UK are streamlining their processes to make sure they are in a good place logistically and rearing to go once able to reopen properly.