New Car Offers Coming Soon…
Effortlessly attach finance offers to your new car stock and boost conversions by displaying transparent monthly prices on your Auto Trader adverts.
Summary
Attaching finance offers to your new car stock has never been easier. From April, you can seamlessly display monthly pricing and minimum deposits on your Auto Trader adverts with our FCA-compliant functionality—available through both Portal and Auto Trader Connect.
Why are adding New Car Offers?
9 in 10 buyers use finance when buying a new car. This trend highlights the growing need for the automotive industry to better reflect the full picture of car pricing in its new car adverts. To offer greater transparency, it’s essential that ads clearly display both the cash price and the monthly finance payments.
However, this isn’t as straightforward as it seems. Presenting a deposit and monthly payment amount in an ad is complicated, with many factors at play—such as guaranteed future value, interest rates, minimum deposit contributions, annual mileage, and term length. To provide an accurate representation, all of these variables need to be considered and stored against each car model, ensuring the displayed price is correct.
This is especially important in light of recent scrutiny on car finance practices, including the ongoing finance commissions investigation. Given the legislation and regulations surrounding car finance, transparency is not just important—it's essential.
By making monthly finance options more visible and easier to understand, retailers can not only comply with regulations but also help consumers make more informed decisions.
How does this benefit you?
1. Improving buyer confidence with transparent finance options
With 9 in 10 buyers using finance, displaying clear monthly payments directly on your listings builds trust, attracts high-intent shoppers, and generates better-quality leads. By showing affordability upfront, you’ll engage more serious buyers and reduce time spent providing quotes.
2. Seamless, Hassle-Free Integration
Advertising car finance can be complex, especially with FCA regulations to consider. Our robust, fully compliant solution makes it simple for retailers to input the necessary information and display customisable finance offers on their adverts with ease.
3. Reduce Friction & Accelerate Sales
84% of car buyers say the ability to compare finance options is critical to their decision-making. By integrating a single, FCA-compliant finance example, you provide instant clarity—eliminating back-and-forth and helping buyers make faster decisions, so you can sell more cars, quicker.