How can AI solve the pain points when creating adverts?

Crafting a standout advert for your vehicles is essential in a highly competitive marketplace. However, for many retailers advertising on Auto Trader, creating that perfect listing is often a time-consuming and challenging task. From identifying the vehicle specification to highlighting the right selling points, we understand the hurdles retailers face when building effective adverts.

Let’s explore some of these common pain points and how Co-Driver’s AI features are here to revolutionise retailing, saving you time and ensuring your vehicles shine in front of potential buyers.

The Challenges Retailers Face

1. Time-consuming ad creation
   On average, it takes 28 minutes to create an advert on Auto Trader (excluding the time spent capturing high-quality photos and videos). For some retailers, this process can take hours, especially if you’re striving to make every detail perfect.

2. Decoding the vehicle’s spec and features
   Pinpointing a vehicle’s exact specifications and optional extras can feel like solving a puzzle. With countless variations in trim levels and configurations, ensuring accuracy is no small feat.

3. Knowing what matters to buyers
   Even if you’ve nailed down the spec, identifying the features and options that resonate most with consumers isn’t always straightforward. Which features make this vehicle stand out? Which ones are top of mind for buyers? Answering these questions can be tricky without the right tools.

4. Generic AI tools don’t cut it
   While AI content generators are available, they often fall short when it comes to writing detailed and accurate descriptions tailored to the specific vehicle. They often produce generic copy that doesn’t highlight the unique vehicle details that can make your advert pop.

Meet your Co-Driver AI.

Much more than Artificial Intelligence, this is Auto Trader Intelligence

To address these common pain points for retailers, we recently announced Co-Driver, a suite of cutting-edge AI tools designed to help you retail smarter. By leveraging millions of data points from vehicles and consumers, Co-Driver’s 3 initial features can transform how you create and manage adverts, making the process quicker, easier, and more effective.

Here’s how Co-Driver can help:

Smart Image Management
First impressions matter, and nothing grabs attention quite like well-organized and high-quality images. Co-Driver’s Smart Image Management tool:

• Automatically categorises and organises your vehicle images for a highly engaging advert.

• Identifies any missing imagery in just a click, ensuring every advert has a complete visual story.

• Saves you time and effort, letting you focus on other areas of your business.

Master your advert imagery with our ‘The importance of imagery’ masterclass

AI Generated Descriptions
Writing vehicle descriptions is often a lengthy process, but Co-Driver makes it effortless. AI Generated Descriptions:

• Automatically generate accurate and engaging descriptions tailored to your specific vehicle.

• Incorporates details that consumers care about most, from trim highlights to key optional extras.

• Is powered by insights from millions of consumer searches and vehicle data observations, ensuring every description resonates with potential buyers.
  

Vehicle Highlights
Every vehicle has unique features that make it special, but identifying and emphasising them can be a challenge. Co-Driver’s Vehicle Highlights helps you:

• Highlight the stand-out features of your vehicle, from rare optional extras to derivative comparisons.

• Align your advert with the features consumers are actively searching for.

• Maximise the appeal of every vehicle by showcasing the details that matter most.

The results?

With Co-Driver seamlessly integrated into your workflow, you can cut down the time spent on ad creation and ensure your adverts are accurate, engaging, and tailored to your buyers’ preferences. You’ll not only save valuable time but also enhance the quality of your listings, making them more likely to capture attention and convert into sales.

Driven by data, powered by you.

Creating adverts shouldn’t be a burden, it should be an opportunity to showcase your vehicles at their best. With Co-Driver, we’re empowering you to work smarter, not harder. Giving you the jumpstart you need to create engaging, accurate adverts in less time.

If you’d like to learn more about how Co-Driver can transform your retailing process, get in touch with your account manager today!