20 Auto Trader product developments to help your business thrive in 2022
Our teams are always busy working year-round to improve how Auto Trader works for you. Here’s a summary of the key improvements we’ve made to help you win consumer trust, drive your performance and bring you the latest insight.
Helping you win consumer’s trust
Retailer stores
Build your brand
Driving engagement with your brand and stock, plus making you stand out in Google.
Admin fees
Price transparency
Ensuring a level playing field for all retailers and giving consumers transparent pricing by including any admin fee in the total price.
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The Road to 2030 report
Helping everyone to understand what action needs to be taken to accelerate adoption of EV’s and using our brand to drive change.
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A new way to manage your reviews
Enabling you to manage your Auto Trader reviews all in one place, supported by a specialist reviews partner.
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Investing in audience growth
Reaching new and broader audiences through a partnership with ITV, starring influencers such as Michah Richards and Emily Atack.
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Consistent cross-platform advertising
New selling packages give buyers and sellers a more consistent experience across desktop, mobile, tablet and app.
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Education for consumers
Educating and enabling consumers to buy online through home delivery or click and collect. Plus, much more to come in this space next year.
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Part-ex appraisal support for consumers
Supporting consumers when appraising their part-ex online to bring you high quality buyers with an accurate appraisal of their vehicles condition to save you time.
Helping you to drive performance
Auto Trader Connect
Introducing real-time retail
Revolutionary stock management technology, connecting retailers’ DMS to Auto Trader and other key sales channels in real-time.
Guaranteed part-exchange
Part-exchange, re-imagined
Giving consumers the confidence of a guaranteed price for their part-ex to improve your conversion and support your sourcing needs.
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Unlocking new sources of stock for retailers
Ensuring more stock is returned to retailers, rather than being taken out of the market by cash for cars sites.
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Saving you time and money when moving vehicles
Unlocking our vehicle movements platform for all retailers and now facilitating deliveries to your customers homes as well as trade to trade movements.
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Extend your reach to new areas
Advertise your stock to a larger audience, available for home delivery or collection from multiple locations across the country.
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Enhanced valuations
Even more powerful, real-time valuations to help you maximise margin and optimise speed of sale.
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Do more all in one place
No longer just a place to manage your advertising, you can now access unrivalled real time data, manage part-ex appraisals and reservations all in Portal, with much more still to come.
New levels of partnership and insight
Retailer Performance Masterclasses
Online learning for retailers
Bitesize masterclasses to help you improve your business profitability across the automotive ecosystem. Participating retailers turn their stock 10% faster.
Webinars
Keeping your finger on the pulse
Gain competitive advantage with the latest updates and insight through live and on-demand webinars.
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Helping you become certified as carbon literate
An Auto Trader funded automotive carbon literacy toolkit to support you and your business on your journey towards reducing their carbon footprint.
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Always working for you
Our development and support teams spoke to our retailer partners over 5,000 times every week. That’s 260,000 conversations this year.
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Stay on top of the market
Adding pricing to our invaluable Market Insight tool helping your business keep up with movements in the market.
We hope you enjoyed the products our teams have delivered, there is lots more to come in 2022.
We look forward to working with you, this year and beyond.
