Autotrader | Insight blog

Insights from the UK’s #1 automotive marketplace

Nathan Coe, CEO Nathan Coe, CEO

An update from our CEO, Nathan Coe

As we near the end of 2022 and start to look towards 2023, our CEO Nathan Coe shares some of his thoughts on the market and what you can expect from us in the months ahead.

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Auto Trader Auto Trader

The end of the tyre kicker?

Our latest consumer research suggests the traditional ‘tyre kicker’ may soon be a thing of the past as most of today’s car buyers are not only arriving at forecourts ready to purchase, they’re ready to do so on their first visit.

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Jamie Muir Jamie Muir

What did we learn at the Auto Trader Retailer Awards 2022?

On the 12th October we came together to celebrate the very best of our industry at the Auto Trader Retailer Awards 2022.

We revealed this year’s winners and shared our latest market insights including exactly what we found in our extensive mystery shopping campaign.

So, what did we learn at this year’s awards about our industry?

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Auto Trader Auto Trader

Auto Trader partners with Automotive Transformation Group to bring real-time data benefits to retailers

At a time when data is more critical to success than ever, Automotive Transformation Group has integrated its NetDirector® SalesMaster product with Auto Trader Connect. The partnership will give Automotive Transformation Group's customers access to Auto Trader’s market-leading taxonomy and valuations data within the popular inventory management system.

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Matt Padgett Matt Padgett

Why “eating your own dog food” will help you sell more vehicles

Brilliant advertising will always be one of, if not the most effective levers for driving sales. It makes you stand out from the crowd and builds trust. Get it right, and your sales will flow like a well-oiled machine. Neglect it, and you’ll find yourself constantly fighting an uphill battle. To help you beat your competition and sell more vehicles, it might be time to eat your own dog food…

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Auto Trader Auto Trader

Auto Trader makes its valuation data available to all retailers to maximise margin potential of every sale

At a time when accuracy and efficiency is more important than ever to safeguard margins, Auto Trader is introducing the next iteration of its retailer solution, Auto Trader Connect, incorporating its award-winning market valuations. This new phase will seamlessly integrate the industry’s most accurate pricing data into retailers’ existing processes and systems, enabling them to buy and price their stock with confidence, whilst maximising the profit potential of every sale.

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Nathan Coe, CEO Nathan Coe, CEO

An update from our CEO

In his latest update, Nathan shares his thoughts on the market and makes sure you’re aware of how the teams here at Auto Trader can support you.

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Jamie Muir Jamie Muir

The ultimate guide to retailing electric vehicles

If you’ve never sold an electric vehicle or you’re just starting to get to grips with EV’s then this guide is for you. And if you’re sceptical about EV’s, we hope this guide challenges you to reframe your attitude towards EV’s. After all, they are the past, present and future of automotive.

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Richard Walker, Data & Insight Director Richard Walker, Data & Insight Director

Stay on top of pricing with the Retail Valuation and Price Position now in your Portal stock list

To help you react to the changing retail market as prices continue to move daily and adopt a vehicle-level pricing strategy, we’re adding our powerful Retail Valuation and price position to your stock list in Portal.

Easily glance through your stock to see which vehicles need repricing so you can price better, quicker and more efficiently to maximise margin and stay on top of the market.

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Camilla Ellerton, Consumer Marketing Director Camilla Ellerton, Consumer Marketing Director

Continuing to invest in bringing in-market buyers to your adverts

We’re committed to investing in powerful consumer marketing to bring in-market buyers to your adverts. We’ve reached buyers through nationwide advertising campaigns on TV, broadcast video on demand, as well as digital channels including YouTube, Facebook, and Snapchat, which has played a key role in being front-of-mind for young drivers.

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