
Autotrader | Insight blog
Insights from the UK’s #1 automotive marketplace
Highly Rated 2020
Dealer Reviews are a great way for retailers to build trust up with potential car buyers, and showcase your excellent customer service with potential buyers. This is why we created our Highly Rated Award. The Award recognises those retailers who are delivering the very best in customer service, according to their customers and we’re getting set to award this years winner.
A Q&A with Chorley Group director, Adam Turner
In this week’s webinar, Marc was joined by Adam Turner, Sales and Marketing Director of Chorley Group, a multi-franchise dealership based across the North West. Find out what Adam and his team at Chorley Group are doing in order to get retail ready.
Making Auto Trader work harder for you
Everything we do is designed to make buying easier, connecting the right buyers to the right vehicles as quickly and easily as possible. Read more about some major changes we’re making to improve buyers engagement with your adverts.
Continued Retailer Support from Auto Trader
We remain committed to doing the right thing to support you and the wider automotive industry. With clarity from the government that retailer forecourts in England now able to re-open on 1st June and clear buyers quickly returning to Auto Trader, the next phase of our support is focussed on helping you to sell as many vehicles as possible.
What can retailers expect when lockdown restrictions are lifted?
In recent weeks Auto Trader have been monitoring the recovery of international markets to bring you insights on what to expect when lockdown restrictions are lifted. Read the blog to discover how these learnings can support your business and what steps you can take to a quicker a recovery.
Is the commercial vehicle market behaving differently to cars?
We've seen positive audience figures to our van site with daily traffic reaching pre-lockdown levels, all indicating that there is a quicker recovery for vans as businesses prepare to get back to work.
USED CAR PRICES RECORD FIRST ANNUAL GROWTH SINCE JULY 2019 AS RETAILERS URGED TO ‘HOLD FIRM’
Auto Trader data scientists continue to analyse the market with evidence based insights from hundreds of thousands of vehicle observations
Why it’s essential to reset your goals and strategies now
The retail landscape has changed, and consumer behaviour has shifted significantly. 76% of consumers are concerned about visiting dealerships due to COVID-19 fears. Whatever your goals, ambitions, strategies and challenges were before COVID-19, its highly likely the goalposts will have moved significantly, and need to be revisited to make sure they’re still relevant for the new marketplace we’re all operating in.
What’s happening with sourcing? Q&A with Dealer Auction CEO
Our webinar host, Stu Leatherbarrow, caught up with Le Etta Pearce, CEO of Dealer Auction, to discuss her unique view of the wholesale and auction marketplace. In this Q&A, Le Etta shares insight into the activity she has seen across the wholesale sector and what to look out for in the coming months.
Auto Trader launches new remote selling features to aid automotive recovery and help retailers get retail ready, responsibly.
Get retail ready, responsibly as retailers allowed back to work with contactless and remote selling solutions plugging the gap until showrooms are allowed to reopen.
Used car values vital to successful restart of car sales
Retailers have been patient and pragmatic on pricing during the lockdown. Whilst prices are still being corrected, adjustments haven't been made as often, or by as many retailers. Learn why maintaining price stability is key to restarting car sales.
Guest post | Getting retail ready
Browns Autos’ Josh Clayman shares how he first reacted to COVID-19 and the lockdown, and how he’s getting his business retail ready.
Could there be opportunities for motorhome and caravan dealers when restrictions begin to be lifted?
The National Caravan Council’s Louise Wood talked to Auto Trader about recent research which the NCC undertook into consumers attitudes to holidays which shows there is potential for a significant shift towards staycationing.
New remote selling features to help you get retail ready, responsibly.
Reassure buyers that their safety is your priority with our new advert features including COVID-19 safety measures, and remote selling features such as live video viewing and home delivery.
Luke Gregory from Colchester Kawasaki tells us how they’re preparing for the future
We get an insight into how the largest Kawasaki dealer in the UK are streamlining their processes to make sure they are in a good place logistically and rearing to go once able to reopen properly.
Are your brand new cars visible online?
Following the SMMT’s announcement in the last few days about April’s new car transactions being down 97% year-on-year, I have to say, I was surprised that even 4,000 cars registered at all. And whilst alarming, the demand from consumers is still bubbling.
Your distance selling questions answered, by Trading Standards expert, Peter Stonely
On last weeks webinar, we were joined by Chartered Trading Institute Specialist, Peter Stonely. We opened the floor to questions for Peter and were inundated with questions around distance selling laws. It simply wasn’t possible to answer them all live on the webinar, so we caught up with Peter afterwards to get answers to the ones we weren’t able to answer live.
Q&A: How Anchor Vans are operating through lockdown
We spoke to Simon and Greg Joyce from Anchor Vans to find out how the current situation has affected their business and how they are preparing for the restrictions being lifted to ensure the business is back up to speed and ready to start retailing again as soon as it is safe to do so.
DVLA confirms changes to test drives as a result of COVID-19
The topic of consumer test drives came up is this weeks webinar, click here in case you missed it. And we wanted to let you know that we have just received confirmation from the Driver and Vehicle Licensing Agency (DVLA) that potential buyers are now permitted to test drive a vehicle on trade plates, without the retailer being present.
Expert advice for distance selling
Back by popular demand, hear expert advice on this tricky subject from Trading Standards consultant, Peter Stonely.