
Auto Trader | Insight blog
Insights from the UK’s #1 automotive marketplace
Improving the motorhome and caravan buying journey with finance calculators
In October last year we launched our finance calculator product to Motorhome and Caravan retailers, allowing you to get a customised monthly price and finance calculator added to your motorhome and caravan adverts, powered by your lenders and interest rates.
Auto Trader Truck, Plant and Farm improvements to help you drive performance in 2023
We’ve been working hard year-round to update and expand our products to ensure truck, plant and farm machinery buyers and sellers can make the most of using Auto Trader.
Auto Trader Motorhome and Caravan improvements to help you drive performance in 2023
We’ve been working hard year-round to update and expand our products to ensure motorhome and caravan buyers and sellers can make the most of using Auto Trader.
Auto Trader Bike improvements to help you drive performance in 2023
We’ve been working hard year-round to update and expand our products to ensure bike buyers and sellers can make the most of using Auto Trader Bikes.
How Global Moto uses data and insight to give them a competitive advantage
Keeping on top of the market and knowing how to react to different conditions can be hard. Market Insight makes that easier by presenting you with supply and demand trends, as well as average market prices. We spoke to the team at Global Moto to find out how they use the tool to improve their business processes.
Could electric bike demand be impacted by fuel prices?
Although an infantile market, electric bike interest is growing rapidly. Could it be that rocketing fuel prices and the implications of the potential fuel crisis are bringing it to the front of people's minds whilst people search for a more economical vehicle?
What's the impact of low consumer confidence on the bike market?
Once again, we are seeing world events having an impact on many markets, and the GfK consumer confidence index continues to drop as the cost of living continues to rise. However, this drop is much more dramatic than the confidence we’ve seen on Auto Trader Bikes…
How is the van pricing market and what should van retailers pricing strategy be?
Pricing behaviors have changed a lot since the start of the pandemic with prices of vans seeing unprecedented change over the last two years. As we are now 2 months into 2022, you might be wondering what pricing behaviours we’re observing currently and what you could expect as the year progresses.
How bike retailers can use data and insight to understand their market
AT Market Insight is a powerful tool to help bike retailers use up-to-date market intelligence to identify key trends in the market, understand how it may impact their performance, and inform how to adapt accordingly.
The rise of the “recreation van”
With more and more private and personal buyers searching Auto Trader for a van, it’s become more important for van retailers to ensure their adverts are tailored to these types of buyers.
6 steps to sell a van fast on Auto Trader
As part of the ‘Sell a Vehicle’ project, a team of our graduates were given the task to source, price, advertise and sell a used van. Here they share their experience and some of their tips for how to sell a van on Auto Trader fast…
Bikes selling faster than ever
It is getting even faster to sell a bike on Auto Trader, as the median selling duration is now only 24 days, down from 73 days last year.
What's happening on motorhomes and caravans during peak season?
Over recent years, there has been a surge in audience over the 6-week lead up to “peak season", where we see sessions increase by an average of 45% during this period.
No signs of used demand slowing down as prices rise again
Used van prices on Auto Trader Vans rose 18% in June - the 18th consecutive month where prices have risen, it is clear demand shows no sign of slowing down.
Five rookie graduates take on a bike selling challenge and here’s what happened
This year’s Auto Trader Graduate Sell a Vehicle project included an exciting new addition, Bikes! Working with the Auto Trader platform, a generous new budget of £11,500, and alongside our appointed bike dealer Ritebike; our team of 5 eager early careers employees were given 45 days and tasked with sourcing, advertising, and selling a motorcycle.
Pricing and sourcing in the current van market
How are van retailers coping with the increased demand, the shortage in supply, increased pricing and uncertainty of the future of the market? We spoke to one independent and one franchise retailer to get their thoughts.
An update from the NCC - how motorhome and caravan dealers should be preparing to reopen
What should motorhome and caravan retailers be focusing on over the coming weeks to ensure they’re ready for buyers? We spoke to Jo Chubb from the National Caravan Council (NCC) for their thoughts on how dealers should prepare.
James Davis from Cox Automotive gives his take on the latest restrictions
We spoke to James Davis, Customer Insight and Strategy Director for CVs at Cox Automotive to get his take on the latest restrictions and how they might impact the van market over the coming weeks and months.
A strong start to 2021 for vans
Although 2021 hasn’t started the way we would have hoped, we’re still seeing high demand for vans, with January audience so far being up 39% versus the same time last year, and leads still 71% ahead.
Leisure vehicles appeal shows no sign of slowing during Winter
Research reveals 71% of those looking for a Winter break would consider a motorhome or caravan, a positive sign of things to come if the restrictions in England ease at the start of December as planned.